This section collects a series of success projects that aim at facilitating the dialogue between researchers and the media in Europe.

MASIS project

The EU-funded MASIS project commissioned reports from 38 countries on various aspects of science in society, including science communication. The national reports contain examples of 'good practices' in science communication. The authors of the various reports explain why they consider the chosen examples represent good practice.

Making Science Communication Funny, Original

The following are another pioneering projects in which communication or public engagement with science has been very enthusiastically involved.


Sciencetheatre doing the science communication as a fusion of the traditional scientific lecture with theatre, where professional scientists participate alongside professional actors, dancers and musicians. Science theatre is a performing art where the audience can learn with their senses and feelings as well as their intellect.

Science theatre makes complex research understandable to a broad target audience. Complex scientific issues are explained on stage by the scientists. The understanding is facilitated by the dramatic, visual and humoristic tools of traditional theater to help the audience gain new insights.

A science theatre arrangement consists of a theatre performance followed by debate, dialogue, evaluation and follow-up. For more information go and visit the official website.

Bright Club

What would happen if we got a bunch of interesting comedians and musicians, and combined them with all of the fascinating people who work for one of the UK’s best Universities? And what would happen if we did that combining on a stage, in front of an attractive and intelligent public audience? Bright Club is a new comedy format where academics and researchers make their work funny, with help from professional comedians and musicians. It has been pick of the week in the Guardian Guide, reviewed in the New York Times and was described by Chortle.co.uk as 'what a comedy club would be like if run by a Bond villain'. It has twice sold out the 535-seater Bloomsbury Theatre in London.

Communicating science in spatial installations

In collaboration with a spatial designer, Maja Horst, Associate Professor at Copenhagen Business School, has been experimenting with communicating science in spatial installations designed to be interactive and engaging. The themes of the installations were public debate about emerging technologies such as stem cell research and they were made as part of ongoing research projects. The installations were funded by the Danish research councils and has been exhibited in shopping malls, universities and science festivals.

Talking about e-Science in a virtual world

Europe`s e-Infrastructures support scientists tackling some of the greatest challenges facing us today. Communicating e-Science is a challenge – how can you engage policy makers, scientists and the general public? e-ScienceTalk is an EC-funded project that uses online tools to tell the success stories – blogs, websites, forums, twitter, videos, an electronic magazine and a virtual world. For example, The 3D GridCafé is a new tool for online engagement, that explains grid computing in a simple and stimulating fashion.

I’m a Scientist, Get me out of Here!

How can you engage the uninterested, but also the very interested, at the same time? How can you give people a useful insight into the nature of science? How can you make people feel involved? I’m a Scientist, Get me out of Here! is an award-winning science enrichment and engagement activity, funded by the Wellcome Trust. It’s an X Factor-style competition for scientists, where students are the judges. Scientists and students talk online on this website. They both break down barriers, have fun and learn. But only the students get to vote. Produced by Gallomanor Communications.

"Virtual Supermarket" - Internet-based virtual worlds as an innovative dissemination tool

New technologies offer an interesting potential to raise awareness and to engage users in interactive experiences. The prototype of virtual supermarket has been developed and AgriFoodResults demonstrates that there is interest in interactive tools.

In the FP 7 project called “AgriFoodResults – European initiative for a better use of results of agrifood research” they developed a supermarket as an internet-based virtual 3D-world. Three examples for so- called knowledge hot spots present different kinds of research results...


© MAITRE 2011-2012MAITRE is a project funded by the European Commission under the 7th Framework Programme and it will run until March 2014.