- Journalists' Corner
- Good Practices
Print media examples
En la cocina – "In The Kichen" (Tercer Milenio, ‘Heraldo de Aragon’)
The author, Enrique Barrado, creates a scenario: the windows of bakeries in autumn, adds a dose of mystery lead him to ask a question whose answer lies within a story: we come into the bakery and talk to the clerk. A good example of the use of journalistic and literary resources.
Periodical newsletter of the Institute for Food Research (IFR)
The IFR belongs to the Biotechnology and Biological Sciences Research Council (BBSRC), which is one of the UK's leading funding agency for academic research and training in the non-clinical life sciences. BBSRC's current budget is £ 470M. It supports a total of around 1600 scientists and 2000 research students in universities and institutes across the UK.
The reasons for including the IFR among success stories in science communication respond to the same criteria as the previous-listed example. It is not about the organisation itself, but one of the services they produce: its newsletter.
IFR ́s periodical newsletters deal with the latest scientific facts and solutions. They are designed so that the readers can easily access the leading science stories and examples of the institute.
Science stories are often among the winners of journalistic prizes for successfully conveying complex scientific issues and make them accessible to a vast audience. For this reason, among others of journalistic nature, the following scientific stories awarded with the Pulitzer Prize should be contemplated as good science communication examples.
Reportage from the New York Times: "Food Safety problems Elude Private Inspectors", Pulitzer winner in 2010, is a good example of written story with public recognition. First of all, the article goes around food safety, which is a major concern for consumers. The article kicks off with a specific case relating to a well-known household brand recognized by everybody. By doing this, the reader is instantly hooked and drown into the article. Through a great exercise of investigative reporting the authors warn of the danger of leaving the job of monitoring food plants in the hands of private auditors.
New York Times ́ reporter Michael Moss won the Pulitzer Prize in 2010 for the article "The Burger that Shattered Her Life." The story details the E. coli O157:H7 illness of Stephanie Smith and the outbreak, linked to Cargill ground beef, that changed her life forever. This article is a master piece of investigative reporting in to the dark secrets of the ground beef industry. With his recognition, Moss publicized the seriousness of dangerous pathogens in our everyday foods.